Application of Psychology in Marketing Research Paper

Application of Psychology in Marketing - Research Paper Example This research will begin with the statement that psychology has been considered an ideal area of study that can be applied in several social science areas. One of these areas is marketing. Perhaps, for those who would like to enhance their businesses, marketing is prioritized due to its extensive primary importance to the business. Without marketing, potential customers are not able to learn about the existence of products and services they miss, and this leads to lack of success in business. In this regard, among areas of interest in marketing is the application of psychology in this field. One of the areas of psychology applied in marketing is evolutionary psychology. This psychological perspective mainly covers consumer behavior. Evolutionary psychology also seeks to unify the fields of evolutionary biology and cognitive psychology as applied to the human condition. In essence, a large part of marketing focuses on consumer behavior. In this regard, application of psychology acts a s a paradigmatic influence in explaining human behavior in terms of consumer perceptions and preferences of certain products and services. Perhaps, to be able to have a successful marketing strategy, an organization or business may opt to use the 4ps to enrich its marketing. Almost all businesses seek success. A combination of various factors is believed to contribute to this success.   Some of these factors include excellent communication systems and qualified workforce. However, in today’s business world, businesses are concerned with satisfying the customers’ needs more than with any other factors. In fact, there are more concerns about sensing, satisfying and serving the needs of customers (Egan 84). Nevertheless, this is not done without a proper planning. Many businesses are buying the idea of strategic

Philosophy of Locke Essay Example | Topics and Well Written Essays - 1500 words

Philosophy of Locke - Essay Example . . we will arrive at the conclusion that their testimony is reliable. In particular, Locke never doubted that the deeds of Jesus to which the gospel writers testify and which they interpreted as miracles, were in fact miracles; and further, that these miracles authenticated Jesus' prophetic status" (Chappell, 195-96). Locke believes that morals could be a seriously affectionate science. He said that some day we might to reach moral and ethical conclusions as free from hesitation as the conclusions of mathematics. However, he fears that gaining this knowledge is rather complicated than gaining mathematical knowledge. Hi states, that the absence of a true moral science is replaced by moral teachings which are given toto us by Lord through his son - Jesus. God gave to his son a great power to make miracles exactly because He wished to notice these moral teachings. AbstractLocke considers miracles to be critical in establishing the trust and reasonableness of Christian revelation and faith. He argues that the performance of miracles has a great significance in establishing the "credit of the proposer" who makes any assertion to giving a divine revelation. Locke links reason a main role in distinguishing false from sincere claims to divine revelation, including miracles. By this philosopher, sincere miracles contain the hallmark of the divine such that pretend revelations become intuitively obvious. Some argues that serious tensions are in Locke's position of miracles regarding. This is impacts on the reasonableness of the consent to Christianity which he thinks they give. Locke said that miracles are events which were "above the comprehension of the spectator, and in his opinion contrary to the established course of nature" and which are, "taken by him to be divine" (Works [London, 180110], IX, 256, my emphasis) In his book On the Reasonableness of Christianity, Locke acknowledged that the truths wich Jesus taught can be understood and discovered by the facilities of human reasoning and thinking. Locke believed that miracles that Jesus created would make people to accept Lord's truth. Locke convinced that the only intuitive knowledge that a human has is that of one's own existence. By Locke, from the knowledge of one's own existence as a "cognitive" (knowing) being, one can proof that there is a cognitive (knowing) Being called "Lord" because "something cannot come from nothing." Locke, in his works, said that in the other way than our innate or intuitive knowledge existence of our's, one's knowledge goes from senses - through sight, hearing, touch, smell, and taste, and through "reflection". It means using of the mind to make and form ideas by using things we perceive. An "An Essay concerning Human Understanding", in 1690, Locke had showed his belief that truth that is beyond comprehension of people should be accepted if it comes through "revelation." But of cause it must be tested to be sure that it is not objections by reason, and that there is proofs that this truth came from God. In his book, In his Reasonableness of Christianity, Locke wrote that the "miracles" which are Jesus performed were proofs that Jesus is the Son of God