Drug Abuse - 2061 Words

MegaEssays.com Google+ Facebook MENU Home Categories Join Help Info Login Details 4 Pages 924 Words Topics Addiction Substance Abuse Drug Abuse Physical Dependence Heroin Alcoholism Substance Related Disorders American Psychiatric Association Cancer Drug Addiction DRUG ADDICTION Drug addiction is a problem that has been increasing immensely among our society today. Drug addictions can only hinder or restrain us from accomplishing goals or dreams in life. People sometimes feel they are too bright, too powerful, too much in control to become addictive. Addiction can trap anyone. It can lead to harming ones body, causing problems in family structure, and contribute to the delinquency in society. The sooner†¦show more content†¦... Actually, more teens are getting addicted in the 21st century than in the seventy s, because the drugs are being mixed with extremely addictive ... 1494 Words 6 PagesHas Bibliography 6. Drugs in the work place Drug Addiction in the School and Work Place How has work efficiency changed as a result of drug addiction in the sch a couool and work place? ... To this date, the concern of drugs being used for work efficiency persists among adults who work long late hours, teens with an influenced drug addiction, and also the health concerns#... 584 Words 2 Pages 7. what is addiction When a person thinks of addiction the first thing that might come to their mind is drugs or alcohol. ... People can be addicted to food, drugs, the Internet, or just about anything. ... Drug addiction is a problem that has been increasing among our society. Drug addiction can hold a person back from accomplishing goals or dreams in life. ... 595 Words 2 Pages 8. Influence of Alcohol and Drug Addiction on Political socialization in America It is the intent of this research paper to show the reader how the rise in alcohol and drug addiction has had adverse effects on this process called political socialization, in America. ... These facts clearly define the problems associated with alcohol and drug addiction in the United States, as does this further information from the same press release... 2463 Words 10 Pages 9.Show MoreRelatedDrug Of Drug And Drug Abuse1538 Words   |  7 PagesDrug Resistance Drug use has become an increasing problem among high schoolers and teenagers around the same age. Ever since the drug war of the 1900s, drugs have been a major problem in today’s society. â€Å"Use of drugs such as opium, morphine, and other byproducts were common in twentieth century America† (Dobkin, 1998). While most students in standard high school drug education know about the use of coca leaves in Coca-Cola and the opium trade in China, drug addiction during the century is muchRead MoreDrug Abuse1279 Words   |  6 PagesThe use of and abuse of illegal and prescription drugs are a health, social, and law enforcement problem that is affecting Americans across the country. Drug abuse is destroying the lives of many teens and adults and is also destroying families in the United States. The use of drugs is a major problem in the United States among all Americans, but drug addiction is the main cause for America s troubled teens today. Exactly what is a drug? A drug is any chemical that produces a therapeutic or non-therapeuticRead MoreDrug Abuse8640 Words   |  35 Pagesreport on ‘drug abuse’ has been made by our group to give an idea of the calamitous cause of using drugs in improper way. The report is intended to serve the purpose of providing the knowledge about drug abuse and to suggest ways to help limit drug abuse. An effort has been made on our part to include certain symptoms which indicate drug abuse. Also throughout the report, repetitive use of the drug abuse’ has been made to instate into the minds of the reader the cause of using drug abuse in an illicitRead MoreDrug Abuse And Addiction : Drugs977 Words   |  4 PagesDrug abuse/addiction Jeremy Graham May 11, 2015 Period, 5 Drug abuse and addiction Drug abuse/addiction is a major problem in Indiana that affects many individual. Several solutions such as rehab and drug classes have been tried. Yet, the best solution is taking drug classes. Many people do not understand why people become addicted to drugs or how drugs change the brain to foster compulsive drug abuse. They mistakenly view drug abuse and addiction as strictly a socialRead MoreDrug Abuse2895 Words   |  12 PagesDay against Drug Abuse and Illicit Trafficking every year. It is an exercise undertaken by the world community to sensitize the people in general and the youth in particular, to the menace of drugs. The picture is grim if the world statistics on the drugs scenario is taken into account. With a turnover of around $500 billions, it is the third largest business in the world, next to petroleum and arms trade. About 190 million people all over the world consume one drug or the other. Drug addiction causesRead MoreDrug Abuse and Prevention1510 Words   |  7 Pagesidea of prevention is to limit the availability of drugs (Hart Ksir, 2011, p. 400), but this is not essentially the best way. Addiction affects everyone. According to the National Inst itute on Drug Abuse (NIDA), substance abuse cost our nation â€Å"more than $484 billion dollars (The National Institute on Drug Abuse ).† So although you might not be directly impacted by drug abuse, as a whole your tax dollars are spent on fighting the war on drugs. Currently there are several different types of substanceRead MoreDrug Abuse On The Workplace Essay1704 Words   |  7 PagesDrug Abuse in the Workplace: The human resource topic I chose to write my research paper on is â€Å"Drug Abuse in the Workplace†. Drug abuse in the workplace is something very common that many of us will encounter at some point. Alcohol and drug abuse has a major effect on employee absence and lost productively that leaves a negative working environment. It is important a company addresses the right guidelines to keep a drug free workplace. Establishing a clear and fair substanceRead MoreDrug Abuse And Substance Abuse1658 Words   |  7 PagesThe National Institute on Drug Abuse (NIDA) defines drug abuse as, â€Å" It becomes drug abuse when people use illegal drugs or use legal drugs inappropriately.† This may include; the repeated uses of drugs to produce pleasure, alleviates stress, and/or alters or avoids reality. The perception of addiction and substance abuse has been widely known for many years, but the medical community has failed to accept and publicly this issue among it own members . Drug abuse by nurses is prevalent in today societyRead MoreInjectable Drug Abuse1488 Words   |  6 PagesMEMORANDUM INJECTABLE DRUG ABUSE: GROWING CHALLENGE IN NORTH-EASTERN PART OF INDIA FROM: AE28697 TO: Ministry of development of north east affairs, India RE: Scenario C-Health and harm reduction DATE: 19 October 2013 Introduction North-east (NE) India is connected to remaining part of India through a constricted passage known as Siliguri Corridor squeezed between Nepal and Bangladesh (Hussain, 2011). It comprises of seven sister states of Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, NagalandRead MorePrescription Drug Abuse And Prescription Drugs1487 Words   |  6 PagesPrescription Drug Abuse Prescription Drug Abuse has increased in an alarming rate over recent years! Prescription drug related deaths now outnumber those from heroin and cocaine combined. The abuse in prescription drugs in America goes back more than a hundred years ago. Prescription drug abuse is the use of a medication without a prescription, in a way other than prescribed, or for the experience or feelings elicited. Although prescription medications are intended to help individuals, they can

The Study Of Body Image - 1572 Words

The study of body image is a broad topic that touches many subjects including gender. However, the study of body image has been focused mainly on females. This is because the physical shape and image of male bodies have not changed over the history. From the ancient Greek until the modern era, the masculinity is the predominant stereotype for men. Masculine traits include courage, independence and assertiveness (Judith, 2001; Murray, 2000). In contrast to the male body, the female figures have been varied over time and across culture. In the modern era, the thin shaped figure is the ultimate desire of most women because it reflects the beauty and attractiveness of women according to our modern culture (Thompson et al, 1999; Thompson and Stice, 2001). Therefore, failing to meet the societal expectations of being muscular male or thin female may lead to a separation between virtual and actual social identity. The sociology of gender is an important subfield of sociology. In sociology, there is a distinction between sex and gender (Wharton, 2005). Sex is the biological traits that societies use to assign people into the category of either male or female. In other words, it refers to the physical and physiological differences between males and females. These differences between males and females are called sexual dimorphism. This is usually accomplished through scientific methods including chromosomes analysis, genitalia examination, and medical imaging (Wharton, 2005).Show MoreRelatedStudies of Social Media and its Effects on Adolescent’s Body Image 1166 Words   |  5 Pagesthoughts everyday. One of the top problems that boys and girls experience is the way they view their body; commonly referred to as â€Å"body image.† Our media-saturated world provides many teens with low self-esteem, eating disorders, and overall dissatisfaction with one’s body. With the help of parents, adolescents can understand the importance of sorting through the media and finding the healthy body images to look up to. Increasing amounts of media use is fueled by the growing availability of InternetRead MoreThe Effects Of Media On Body Dissatisfaction Of Young Girls And Adolescents1214 Words   |  5 Pagesthe lives of the people, there have been many controversial debates on the impact of the media on the body dissatisfaction of young girls and adolescents. Body dissatisfaction can be described as â€Å"the negative self-evaluation of one’s own appearance and to be more physically attractive, and is fairly common in young girls and adolescents. Approximately one hundred studies of media effects on body dissatisfaction have been conducted with the majority of these showing at least some evidence,† (FergusonRead MoreThe Impact Of Fitspiration Images On College Women s Body Image1433 Words   |  6 Pages​It is undeniable that the body changes many times throughout the length of adulthood. Education is one indicator that a person has began their journey into adulthood. Attendin g a University is a time when many men and women set out on their own to find their own identity and place in the world. Part of that identity is body image. Tiggemann and Zaccardo (2015) conducted research that aimed to investigate the impact of fitspiration images on college women’s body image. Participants included 130 femaleRead MoreMedia s Impact On Media Consumption Essay1729 Words   |  7 Pagesmodels, celebrities and peers, at the touch of their fingertips (Barlie, 2011). Platforms, such as Instagram a photo-sharing platform, are venues whereby celebrities, models and peers can post images which can be viewed largely by anyone. Users are consequently being continuously exposed to ‘thin’ images that many believe depict ‘the ideal beauty’. As Sumner (2016) points out, the ability to be immersed into a world of ‘ideal beauty’ can â€Å"provide a dangerous playground for adolescents and youngRead MoreMedia Effects On Body Image Essay1648 Words   |  7 Pagesmostly women have been studied regarding media effects on body image. These studies did not test the external stimuli created by peer groups that have an impact on a person’s self-idealization. This study addressed individual age groups divided by gender in order to determine how much media effects body idealization and if gender peer group opinions impact self-idealization when viewing media models. Methods The methods used in this study incorporated individuals into groups by age and by genderRead MoreBody Image And Eating Disorders1375 Words   |  6 PagesBody Image and Eating Disorders Females and males are both under pressure to conform to societies idea of beauty. Women feel pressure to be thin, big chested, while men feel the urge to be lean and muscular. Society portrays these images of thinness and muscularity through media, magazines, and even toys. These images can have an impact on peoples body images, which can lead to eating disorders such as Anorexia nervosa and Bulimia nervosa. Body Image is the way you see your body, and how you feelRead MorePersuasive Essay on Breast Implants1508 Words   |  7 Pagesare not meeting up to the ideal body image of today. With all of the different things influencing women, especially the media, how would they ever be able to view their body as sufficient or even adequate without any alteration? Would it be possible for breast implants to really solve the issue of having a negative body image? After a woman gets breast implants, where would the unnatural enhancing stop? Women become obsessed with dissatisfaction of their bodies and want to continue with alteringRead MoreWeight, Self Body Perceptions, Emotional Based Eating Behaviors And Depression Levels1697 Words   |  7 Pagessocieties [1] may be leading to higher levels of body consciousness and body related depression as well as unhealthy eating behaviours. The aim of this current study is to better understand the possible correlations between age, weight, self-bo dy perceptions, emotional based eating behaviours and depression levels. In the current study it can be hypothesised that there will be a strong correlation between all these variables e.g. age, BMI, body image, eating behaviours and depression and that thereforeRead MoreSelf-Perception Of Body Image Through Western Society Standards:1349 Words   |  6 PagesSelf-Perception of Body Image Through Western Society Standards: Methods Participants In this study, participants will be recruited from the University of Arkansas’ Registered Student Organization database programs, community organizations, and University of Arkansas e-mail database. An e-mail with the study’s supposed purpose, participant criteria, and contact information will be sent to 3,000 randomly selected university e-mail accounts to recruit potential participants. Additionally, an e-mailRead MoreWhy Cosmetic Surgery Improves Mental Health1689 Words   |  7 Pagespsychological variables such as body image, self-esteem, and mental health. Body image specifically has been suggested to be a crucial factor in the desire to undergo cosmetic surgery. This is based off two important components including body image evaluation, referring to how satisfied a person is with his or her own body, and body image orientation, indicating how important body image is for a person. A person with a low body image evaluation combined with a high body image orien tation increases the

Successful and unsuccessful organizations Free Essays

The success rate of a business organization is determined by the level of satisfaction it has being able and is still capable of rendering to those who patronize its services or products. It also9 depend on the level of trust the clients or buyers have for the service or product from the organization. This will form the bases whether they will continue to patronize the organization. We will write a custom essay sample on Successful and unsuccessful organizations or any similar topic only for you Order Now The quality services and product has always being the reckoning force for successful business organizations. Thus, most successful business organizations have adopted the Total Quality Management (TQM) as a tool for the expansion of their success rate and also curving an edge for themselves over their counterparts in contemporary business world. Total quality is about bringing about a fundamental culture change within an organization. The foundation of the new culture has to be faith- that there is a better way of doing things, and that we are really fully committed to it. According to KPMG (2005), â€Å"Total quality means adopting a customer- oriented business strategy. † This write- up tends to be base on Hilton International as a case stu7dy. Here, the organization operations in the past, present will be studied to see whether it will be successful or not in the next five years to come. HILTON INTERNATIONAL ORGANISATION Hilton International organization is a name to be reckoned with when it comes to hostel industry world over. It has spread its tentacles to developing programmes such as esprit and Hilton University used in training its manpower. The organization is a Multi- International Corporation. Hilton International (HI) owns the right to the Hilton brand name throughout the world, with the exception of the USA, where the Hilton brand is owned and managed by Hilton Hotels Corporation (HHC). The Hilton International operates 403 hotels, with some 261 branded Hilton and 142 under the mid- market Scandic brand. The Hilton International and the North American Hilton Hotel Corporation has a global alliance which extends the number of hotels operated by both companies worldwide to over 2,700- over 500 of which are branded Hilton. Also, both organizations share responsibility for the Conrad brand which includes 17 hotels in 12 countries (national business awards, 2005). Hilton International started its operation in hotel business in postwar cities, with its modest services of offering a clean environment, air- conditioned respite and a cheeseburger. The Hilton hotels were designed for political impact during this time. The hotels were seen as â€Å"little America†, where businessmen and tourists in Europe and the Middle East could retreat from the disturbingly alien into the comfortable services provided by the Hilton hotels. These same features lent the Hilton a utopian aura, for the economically exhausted local population where a space of luxury and promise which realized permanently and prominently, the new and powerful presence of the United States (Wharton, 2001) The Hilton International built 16 luxury hotels abroad between 1953 and 1966. â€Å"All were planned according to the Hilton programme and styled as ‘corporate modern’- the same form that distinguished the American embassies and consulates proliferating in the period† (ibid). The Hilton was the first significant modern structure, introducing a striking visual contrast to the vernacular fabrics of places such as Istanbul, Cairo, Athens and Jerusalem. The new architecture impact was amplified by the hotel’s unprecedented siting and scale. As already stated, the ideological base of the creation of Hilton International was not only for profit maximization, but also for political considerations. According to Conrad Hilton, â€Å"Hilton International Hotels were constructed not only to earn Hilton shareholders a profit, but also to make a political impact on host countries; an integral part of my dream was to show the countries most exposed to communism the other side of the coin†¦. the fruits of the free world† (ibid). Hence, the American government had assisted the corporation in no small measure in expanding its base internationally. The capital for the construction of the earlier Hiltons was commonly provided not by the corporation itself, but by institutions in the host countries, with occasional subsidies from the American Economic Co-operation Administration with the support of the US Department of state. Hilton envisioned a global peace where universal capitalism reign. The consistent modernity of the original Hiltons has made it lost its authority and bears no utopian meaning. This has to do with the remodeling of Hilton International in order to make it remain fashionable. THE ORGANIZATION’S STRATEGY AND PRESENT STANDING. The Hilton international is recognized presently as the world best known hotel. It triumphed at the prestigious UK National Business Awards for a second year by winning the coveted ‘Broad-system Customer Focus Award 2005’. Previous year the organization won the Best Marketing Strategy Award. (National business awards, 2005). The Hilton International has operated a business strategy that makes its customers to have the best quality of service. The organization embrace a creative marketing agency, campaign works. This has supported Hilton’s new brand strategy. The strategy first embraced industry and customer research. Innovation Hubs were set up to turn lifestyle analysis and research into a contemporary hotel experience and conventional thinking was challenged which contributed to the creation of the new customer brand promise. The next phase saw the development of innovative internal and external marketi9ng tools that communicated and delivered the brand strategy throughout the organization and to the customer. The embraced strategy of Hilton International has led to its outstanding success with significant commercial returns. Hilton is now the number one hotel brand in every global market with higher guest satisfaction, improved team member satisfaction and increased financial perfo4rmance (ibid). The Hilton International is expanding its manpower knowledge through its Hilton University. Currently, there are 8000 team members, team leaders, departmental managers and general managers in 70 countries in the Hilton University. The university is recognized as a world standard for management development in the hospitality industry. It has a primary focus of a web- based delivery of core management and skill development with the goal of maintaining world-class customer service throughout the Hilton International organization. The Hilton International sees it as a challenge to increase and broaden the reach of the university to serve even more emp0loyees worldwide, to increase the sophistication of learning activities it offers and to more directly link learning and skills development with the company’s business results. The Sum Total learner management system is aimed at developing more in-depth, blended learning programs, incorporating employee competencies by job role and function, and aligning them with specific content and business goals. (elearnity. com, 2004) According to John Guthrie, head of International management development at Hilton International, ‘what sets Hilton apart is the immense pride we take in the standards of service we deliver to all our guests. Sum-Total will help us measure the effectiveness of certain training programs- for example in e-commerce and reservations – in increasing customer satisfaction†(ibid) In year 2000, Hilton International unveiled a plan to double the speed at which it opens hotels around the world. The shares of the organization enjoyed a massive 40 per cent rise since Hilton announced plans to expand Ladbrokes, into internet betting. The online betting becomes interesting to investors, even though its hotel business accounts for more than two thirds of the group’s profits. (Lindsay City, 2000) The present crave for internet betting has made the organization take its turn in partaking in the business. Turnover of the Hilton in 2000 slipped to 4. 23 billion pounds from 4. 68 billion pounds, mostly as a result of selling off the Corals betting shop chain. The hotel division, bolstered by Stakis, saw profits rise from 181 million pounds to 264 million pounds. In year 2003, the Hilton International sees the increase in its revenue. Hilton reported a pretax profit before exceptional and goodwill for the first half, of 110. 5 million pounds, down from 130 million pounds the previous year. Hilton plans to open 17 new hotels in 2003, with most of them incorporating either management contracts or franchises, and will continue to open around 20 each year going forward. HILTON INTERNATIONAL POTENTIELS FOR SUCCESS OVER THE NEXT FIVE YEARS. The historical and present operations of the Hilton International have shown that the organization strategy is a strong base for its success in years to come. Total Quality Management as a management tool is used by the organization to continue to win its customers’ patronage. The strategy sees that customers are given the best standard quality of services. This business strategy has made the Hilton International to win the UK National Business awards for 2004 and 2005. The Hilton Business strategy, as discussed earlier on, has a creative marketing agency, campaign works which help in supporting industry and customer research, innovative internal and external marketing tools that communicate and delivers brand strategy throughout the organization and to the customer. This is in practice in the organization. Also, the divers and expanding business operations of the Hilton International would make the organization to continue to succeed. Even, if one or more business unit of the Multi Corporation experiences a d own ebbs in its operational level, other chains and units that is successful would keep the organization going. As already discussed the Hilton International operates a university where its manpower are trained and equipped with the professional skill in delivering standard services to its customers. In this instance, the practice of Strategic Human Resource Management is put in place, where the workforce of the organization are integrated into the strategic operation of the corporation, in order to attain the organization’s objectives and long term goals. This practice tends to bring the achievement of best results, and thereby making the Hilton International organization to succeed over the next five years to come and more. How to cite Successful and unsuccessful organizations, Papers

The Main Purpose of The Assignment

Question: What is the main purpose ofThe main purpose of the assignment. Answer: The main purpose of the assignment is to conduct strategic management analysis on Apple Inc. Apple Inc. is one of the technology companies that designs, produces as well as sell goods of Mobile phone industries and Computer. Apple Inc. is differentiating by its product brand-perception as well as identification. From the last couple of years, Apple considers as cult-brand thank iLife, QuickTime and iMac Lines. This particular company has short-term goals as well as increased sales for launching iPad. Apple mainly aims at reaching the number one leader in the upcoming financial year. Apple Inc. has included wide variety of features that are exclusive as well as well-known in the recent world. It is considered that Apple Inc Products has several appealing features like iMac, iPhone as well as iPad. Apple products represents revolutionary era for reaching next developmental era for technology advancement. Apple Inc. was successful in attracting potential customers in given way or other. High advanced technology, sense of luxury as well as simplicity and design as the main features of Apple Inc products. Apple products provide comfort as well as convenience to the potential customer base. The selected company for this assignment is Apple Inc because it is unique, simple as well as comfortable picture. Apple has successfully shaped its marketplace over existence. Apple motto is Think Differently. Introduction This study deals with strategic management of Apple Inc with relevant facts from recent market scenario. Apple Inc is an American international association that is situated at California in the middle of Silicon Valley (Apple 2016). Apple Inc. focuses on conniving as well as developing personal computer and other related software goods and electronic goods like MP3 players and iPods. Main products of Apple Inc. are iMac, iPhone as well as iPod and other latest advanced products. This particular company was founded in the year 1976 and leading the way for innovation of new products and encountered difficulties at the same time. Apple Inc. produces first ever-successful individual processor (Ward and Peppard 2016). Apple has been forefront for innovating new products as well as struggled hard in maintaining hold on marketplace share in manufactured goods line. At later stage, Apple Inc. transformed its picture from creative mainframe manufacturer to full-fledged consumer electronic com pany. Some financial facts of Apple Company are sales at $13.95 billion in the year 2005. Apple iPods model controls over 70% of hard drive in the MP3 player market (Apple 2016). This particular company enjoy principal market divide up especially in phone marketplace. Apple Inc. unveils its first phone on 9th of January 2007. Strategic Purpose Assessing Strategic purpose of the organization Mission Apple plan Macs is the excellent personal computer in the planet down with other OS X, iWork as well as iLife and expert software. Apple occupies the topmost position in the digital music rebellion by means of iPods and iTunes online stockpile (Rothaermel 2015). Vision Statement of Apple Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them. Explanation of Apple vision Apples live this idea with the advancement of technology as it develops customers as well as business. It mainly struggle innovative ways for making customers masters of the product at the time of purchase Apple does not believe in simply making vision statement. Rather, it lives by ensure its workers for understanding the idea as well as strives best in reaching at the same time (Rosenbaum-Elliott et al. 2015). It place system in position for enabling soft client communication. Apple has place objectives for moving forward inside continuous form in making better financial as well as operational structures in applied strategies. Values Apple values include qualities, standards as well as customs and other principles for success of employees in an organization (Apple 2016). Some of the values governing Apple business conduct are as follows: Innovation or Vision Positive Social Contribution Aggressiveness or Achievement Empathy for customers or users Individual Reward Team Spirit Individual Performance Good Management Quality or Excellence Critically examine relationship and compatibility between strategic statement and functional objectives of Apple On critical analysis, it is noticed that Apple Inc has positive relationship between strategic statement and its functional objectives in the most appropriate way. External Analysis PESTEL Analysis Political Factors As affirmed by Morschett, Schramm-Klein and Zentes (2015), Apple Inc. obtains 52% of its commerce exterior US in the year 2007. Apple Inc. faced problems due to bad international relations and lead to wars as well as terrorism largely. Apple Inc. produces wide variety of part and goods outside US like Ireland, Korea as well as Czech Republic and Cork. Due to bad following relation between US and additional world, it leads to terrible outcome for Apple Inc. Economic Factors According to Lee (2016), worldwide financial crisis has enormous impact in the operations of Apple Inc. Inflation rates are high and there is rise of unemployment. Apple Inc. products falls under luxury products as well as customers started spending less on them. There were continuous fluctuations in US Dollar prices and leads to bad impact on Apple Inc. products. Therefore, Apple Inc. had to purchase itself foreign currencies as well as economic effects on company were minimized largely. At the end, revenue of Apple Inc. increased largely in the global market. Social Factors Apple Inc. has major two factors like quality as well as designs of the products. Globalization plays major role in favor of Apple products. It was hard for the world to imagine life without gadgets (Lasserre 2012). Therefore, Apple products marked huge presence especially in international market. Purchasing power of individuals rises in certain markets in and across the world in case of luxury products like iPhone, iPad and iPods. Technological Factors Apple Inc. invests mainly in manufactured goods explore as well as developmental field. Apple products are given highest priority and have innovative products ranking. With the advancement of technology, markets are becoming more gigantic for added competition and direct technological change at the same time (Ketchen, Ireland and Baker 2013). It concerns directly with product life cycle and takes advantage in introducing newer products in global markets. Legal Factors Nokia has file lawsuits alongside Apple Inc. They claimed breach of 13 extra; patent like iPhone, iPad and iPod handle. In China, Apple Inc, fights huge battle intended for getting its rights to iPad brand. Threats and opportunities in gaining competitive advantage Threats of Apple Inc Apple Inc. competitors include companies like Dell, HP as well as Toshiba and Sony. One of the threats involves customers who start downloading music free of charge in its place of purchase at iTunes. Merchandise expensiveness considers as risk to products and acts for substitute at lower prices (Apple 2016). Long permanent depression proves to be threat to goods. Windows 7 software gains more marketplace presence following vista flop. Technology is change every single day and this proves major threat to Apple Inc. Opportunities of Apple Inc Opportunities affect present and future condition of a particular business organization. Apple Inc. opportunities introduce additional PC virus on which Apple Inc capitalizes lying on certain way. Other opening of Apple Inc. has grown at rapid pace as well as open front for new markets and purchase authority of common person. Online sales of an organization are increasing as well as rise in past few years (Hubbard, Rice and Galvin 2014). Products like iPhone aims at creating fresh set of probable clientele and targets youthful people who are crazy for fresh knowledge widget. Apple capabilities for competitive advantage Apple has unique capabilities in gaining competitive advantage for having threshold capabilities. Unique resources are those resources that are critically underpinning completive advantage over other in imitating other products (Hitt, Ireland and Hoskisson 2012). Core competencies are those activities as well as process through which resources deployed in achieving competitive advantage for future analysis purpose. Porters five forces analysis of Apple Inc. Porter Five force Model is one of the influential tools that appreciate the core of authority in commerce and corporation. Figure: Porters five-force model (Source: Created by Author) Bargaining power of suppliers Apple Inc. has few suppliers who have the benefit to use their benefits. This particular company has pressure from music labels in case of increase costs. Apple Inc. has high cash reserves as well as lock in suppliers. Bargaining power of buyers In case of Apple fanatics, Apple Inc. has low bargaining power. General buyers of Apple Inc. have high bargaining power. Threat of substitute products Apple Inc. has high threat from substitute products. E-book readers include kindle, Nook as well as Fire. There is group of alternate model all through the handset like PC, Tablet Industry. Substitutes inside Apples goods variety from making choice of the customers difficult as far as possible Threat of new entrants In this case, new entrants threats includes manufacturers of phones like Pc and existing competitors in developing new products to match Apple. Rivalry amongst sellers Apple Inc. faces very high rivalry amongst sellers. Apple is in multiple industries with multiple competitors as well as has fierce battle. Internal Analysis Strategic Capabilities VRIO Framework of Apple Inc Resources and Competencies Value Rarity Imitability Organization Competitive Advantage Simplicity Yes No Yes Yes Parity Software Yes No No No Parity Brand Name Yes Yes Yes Yes Sustained Hardware Yes No No Yes Temporary Identification of strategic capabilities Unique design capability Apple came with exclusive user line design in way of bearing in mind screen, touch pad as well as series and other improved functionality in goods. Apple exceptional plan includes products like iPod, iMac as well as iPhone. Analyzing business functions of Apple Innovation capability Apple mainly focuses on competitive strategy in terms of innovation activities due to competitive pressure. It mainly combines technological knowledge with new idea for selling online music at the same time. Apple came out with revolutionary iPod music player as well as iTunes in the entire music industry. Apple aims at continuing with designing of innovative products like easy for using desktop computers. Addition to that, it includes products like iPhone and iPad for maintaining reputation with customers. Apple invests little time for research as well as development in comparison with other competitors. Apple spends around 3.7 percent of its total revenue on research and developmental activities (Harrison and John 2013). Founder and CEO of Apple named, as Steve Job does not believe that innovation has anything to do with spending lot of money in research and development. It mainly depends upon the knowledge of people working for the business organization. He believes that focusing on existing products as well as services considers as one of the core competitive strategy of Apple Inc. Innovation of new product design evolves with exceptional elegant easy for using in case of customer experience. Basis of Competitive Strategy Apple Inc is taking 93% of the profits in Smartphone industry in the recent world. Apple Inc. is the only company that makes money from smart phones. In each of the quarter, analysts look at the profit state of smart phone companies. Apple records 93% of industry profits. Apple is the leader in the smart phone industry in comparison with its competitors. Apple sold more than 74.5 million iPhones in the last quarter. It generates $12.6 to $13.5 billion profits (Dobbin and Baum 2014). Apple has strong brand name as well as highly recognized in the individual computer industry and consumer electronic industry. This particular company product strategy is to create innovative product design as well as connection with existing customer base. Apple brand personality focus mainly on simplicity as well as removal of complexity from lives of people. It gives rise to people driven products for high quality services. Popular innovative creation of Apple includes iMac, iPod, and OS X operating system. Figure: Smartphone brands for the year 2011 and 2012 sales (Source: Carroll, Primo and Richter 2016) Apple brand value arrives at $21143 billion in the year 2010 and fastest growing in and around the world. This particular brand considers as symbol for technological modernity as well as uses for competing with high competitive market (Barney and Hesterly 2015). Apple Inc. has powerful brand image considers as unique competence for gaining competitive advantage by gaining customer loyalty. Strategic choice and Strategy Evaluation Ansoff Matrix Penetration Penetration comes under matrix for existing products in existing market. In this matrix, Apple Inc. sells more Apple products to existing customer base. Attracting clientele from competitors with innovative as well as better features at inferior prices and increased services For instance, iPhone- Apple releases new as well as upgrade description of iPhone for each 12 months. New facilities comprise improved camera, better sharper screen as well as closer processor and faster internet connections. Product Development Product Development comes under the matrix new products in existing market. Apple Inc. aims at rising new goods for clientele who are already loyal to the brand. This mainly entails added product expansion costs as well as eliminated cost of new customers acquisition at the same time. For instance, iPod Shuffle- Apple free iPod mix up especially for the accessible iPod clientele as an optional device intended for going anywhere. This product was designed because of small wearable as well as rugged for the times in place of fragile iPod or iPhone. Market Development Market Development comes under the matrix with existing products in new market. Apple Inc. introduces existing products as well as services for complete original market or section. This includes new area as well as state and demographic collection. For instance, iPod Touch- This particular product is the replica of iPhone. iPod Touch does not have call making facilities and do not have cell phone carriers controlling over iPhone. Diversification Diversification means new products in new markets. Apple Inc. enters new market with complete new offerings. This mainly entails significant costs as well as risk for extreme rewarding analysis. For instance, iTunes- At the time of launching iTunes and iPod, Apple Inc. targets diverse collection of customers from accessible client base especially to computer enthusiast. It mainly entered into music industry in dangerous as well as gainful way (Al-Aali and Teece 2013). Selecting options from Ansoff Matrix and assessing level of: Suitability- Apple Inc. has suitable products that help the company in sustaining in the global marketplace as well as fighting against with competitors. Acceptability- Apple Inc. has acceptability power and open for innovation activities as far as possible. Feasibility- Apple Inc. has certain feasible options and produces products according to the potential customer base. Apple products are premium-based and status symbol products (Barney and Hesterly 2014). People are ready to pay any price for the purchase of the Apple products. Conclusion and Recommendations Conclusion At the end of the study, it is completed that planned management study at Apple Inc is never easy to compete with other competitors. It requires lot of investment for research as well as development activities and proactive in competing with other competitors of industry. Apple Inc. is working hard in retaining the topmost position from the last couple of years. This particular company needs drastic change at the same time. They should not wait for populace for buying their goods when they are on trade. Apple Inc. should rather focus mainly on customer support as well as improve in areas that have problems previously. Recommendations From the above analysis, it is required in conducting detailed investigation on the overall strategic issues faced by Apple Inc. Strategic issues of Apple Cloud Services Internet Services Social Apple outside acquisitions Apple Inc. is advisable to make most of their strength by way of using product differentiation strategies. This company should make use of its brand name as well as image for retaining the market leader position as far as possible. Apple Inc should make use of manufacturing attributes in hardware as well as software for future analysis purpose. This company should address in diversified markets. Apple Inc should find ways in reducing the weakness and attainment of future goals and objectives. Apple operating performance affects greatly by economic as well as political uncertainty in United States. Another weakness that should be addressed by Apple Inc is research and development costs higher than its closest competitors do. Apple Inc should capitalize its opportunities by taking advantage of its operating system as well as pursuit in music industry. Apple Inc. should manage with their threats by competing with its closest competitors in terms of design, manufacturing as well as sales in aggressive terms. This particular company should check on Microsoft dominance and competitor copying programs at the same time. Addition to that, Apple Inc. should manage with software piracy and increased global competition at the same time. Approach 1 It is advisable to Apple for opening six computer retail stores. Apple has recently opened stores in United States having peripheral as well as accessories for computers. It adds hardware for generating awareness as well as usage in established locations. It will help in increased product accessibility for accessories and increased awareness on Apple products. There is 2 percent increased in the after that 2 years by sales council in case of processor hardware. Approach 2 It is advisable in the direction of contract music spokesperson for attracting upcoming generation who attends high school as well as college. It should invoke sense of style as well as connecting apple with certain characteristic and unforgettable top 10 hit. This will help in staying in the minds of customers and aware great influences on future purchase decisions. It should contract one music representative estimating $ 6 million. Approach 3 It is recommended toward Apple Inc. intended for adding more features in the present products for better Wintel compatibility. 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